2025
Rebaba, a circular battery energy storage startup in Stockholm, needed a robust digital presence to transition from concept pitching to real-world execution.
Screenshot of their old website.
With a pilot project underway, Rebaba requested a website that communicated their maturity, showcased their product offerings, and clearly articulated their mission to a diverse audience of stakeholders, partners, and potential customers.
Approach
Developing a Visual Identity of Maturity
I mocked up page designs in Figma before transferring the designs into Lovable. Lovable is an AI developer software service that uses prompts and images from its users to build custom websites. High-quality visuals, including custom graphics and stock photography, told Rebaba’s inception story of creating a solution to address the overwhelming battery waste currently occurring with the energy transition.
Structuring Clear Product Offerings
We designed a dedicated 'Our Solutions' page with separate tabs for a tech spec sheet and use cases. This structure allowed technical audiences to quickly access detailed product specifications while ensuring the use cases remained accessible and engaging for non-technical users.
Articulating Their Mission
New “Partners” and “Impact” pages emphasized their mission to revolutionize battery upcycling through circular battery energy storage systems. We emphasized Rebaba’s openness to European partnerships and highlighted their unique competitive advantages.
We used storytelling techniques to connect Rebaba’s mission with broader environmental challenges like EV waste and mining impacts.
Figma mockup of the News & Insights page
Custom iconography
Results & Learnings
Result
Rebaba’s founders were thrilled with the new website because of its improved communication and more mature stakeholder engagement. Clear and engaging narratives about their mission made their offerings easily understandable, even for non-technical audiences.
Website views skyrocketed by over 1000% in March 2025 compared to December 2024, reflecting improved engagement and visibility among stakeholders.
Challenges
While relying on AI tools streamlined development, I addressed potential limitations by meticulously designing each page in Figma before applying them in Lovable. In future projects, I would collaborate with engineers earlier for additional insights into technical feasibility.
Had I had more time, I would have done the following:
More formative research, such as usability testing with at least 5 people and work on creating personas based on stakeholder interviews. Rebaba had a few basic personas in progress, but with the time we had to deliver a website, it unfortunately was not fleshed out enough for me to use.
QA testing with three more people (only two of us did QA before launch— me and one of the founders) and accessibility audits.